Observing human behaviour on social media


Although I use Facebook predominantly for private purposes (e.g., connecting with family and friends, sharing interesting content, personal ‘photobook’), it does make for an interesting observation channel for ‘human behaviour’. For example, I observed people’s reactions to the recent terror attacks on the French magazine Charlie Hebdo. Although many Facebook account profile pictures switched to the revered “Je suis Charlie” quote, some of my connections (and connections of connections) preferred to highlight the importance of respecting religion and the dangers of satirical humour. Others highlighted the importance of clearly distinguishing between religious beliefs and extremism. These observations reminded me of the innate differences that exist between people, the way we think and what we believe in.

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ISIS has sent you a friend request…


A terrible incident occurred yesterday in Sydney – a man held more than a dozen people hostage in a cafe as he tried to enforce his extremist beliefs. Although such incidences have unfortunately become commonplace these days, there were some key differences that I noticed about this incident.

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How to find a social media expert?

Last week, Kathy Caprino shared a LinkedIn post on how to tell an expert from a fake (‘’Be Careful Who You Admire and Trust - They May Be a Complete Fake’’). I could really relate to the content of her post, having shared some similar experiences. … [Continue reading]

A salute to the silent ‘social media’ heroes…

I consult for a large banking client and spend several days a week at their offices. Several ladies work at the reception – fairly older, cordial and kindly – monitoring visitors, parking and security of the front entrance. Each morning and evening, … [Continue reading]

Keep calm and leave your comfort zone!

A few years ago, I resigned from a good position at a management consultancy. The position was interesting, secure and provided opportunities for me to work across various topics and industries in the region. However, after becoming a mother, my … [Continue reading]

Mirror, mirror on the wall, which social media channel is best of all?

During a recent lunch meeting with a new contact, we went into detailed discussions about the pros and cons of social media, as well as its potential value for business. ’’It has little value in my industry, we gave it a try and it didn’t work. We … [Continue reading]

Social media just for marketing? Think again…

In 2007, I had the opportunity to start working with social technologies. At that time, I worked for an international insurance company in the internal strategy team. Our team was asked to assess new media and social technologies to determine its … [Continue reading]

LinkedIn vs. Xing – which one should you be using for business?

In 2003, two of the most popular business focused social networks were founded - LinkedIn in the US and Xing in Germany.  Both social networks share similar objectives – to connect businesses and people in a professional setting online. These … [Continue reading]

Top Swiss Athletes On Twitter

In the past, athletes only needed to concentrate on training and improving their physical performance. Relatively successful athletes could score lucrative product endorsement deals, providing them further visibility in the sporting and marketing … [Continue reading]

How to become a ‘social’ CEO in Switzerland

Over the last couple of months, the topic of ‘social CEOs’ has been vividly discussed. As social media increasingly integrates into the business environment, the issue of whether C-level and executive management should actively participate in social … [Continue reading]